Design Research Methods for Experience Design
Michael Hawley discusses ‘experience design’ as an alternative option to user experience design.
“New methods and approaches for experience design merge the best of traditional user-centered design and genius design. The goal is to obtain insight into the attributes of an experience that would help or delight people based on research evidence.”
He describes some new tools for user research:
- Storytelling and personalization: collect unfiltered user input by asking users to apply human characteristics to designs/concepts and tell stories about them
- Triading: encourage users to describe the the design characteristics and attributes that are most important to them by asking them to compare three designs (i.e. explain how one design different from the two others)
- Games: create a more relaxed and realistic environment by playing games, and use them to gain insight into social, collaborative, and personal reactions/interactions.
